Start timeFriday 7 June, 17:15
End timeFriday 7 June, 18:15
Most language school managers are familiar with SWOT analysis and ROI calculations to help decide on new investment in their school.
They also know there are a number of other management models, strategic tools and financial ratios and formulae that can be helpful in analysing data, evaluating options and deciding on future courses of action such as new business plans and strategic approaches to the challenges of language schools in 2015.
But most managers don’t have the time or resources to spend a year on an MBA to dig deeper into the management toolkit. So, to save school managers time and money, this talk will outline some of the most commonly used items in the MBA toolbox, the most useful management tools and models that you can apply to the successful running of a language education business.
These will include tools such as SWOT and PEST, EBITDA and IRR, Porter’s five forces, Boston Group and Ansoff matrices, fishbone analysis, Lewin’s change management, blue and red ocean strategy and many others.
Each model will be summarised and presented as a template to be taken away and applied immediately in the language school context.
About Michael Carrier
Michael Carrier has worked in language education for over 30 years as a teacher, trainer, author, and director in Germany, Italy, Poland, UK and USA, and lectured worldwide.
Michael has an MA in Applied Linguistics and an MBA, and is interested in both the academic and management aspects of ELT.
He was formerly CEO of the International House World schools network, Director of English Language Innovation at the British Council in London, and Executive Director of Eurocentres USA.
He has written many ELT coursebooks and professional articles, including the Break into English series, Front Page series, Business Circles and Spotlight Readers. His area of specialisation is digital learning and educational technology, and from 2003 to 2014 he was Technology Editor of MET Journal.
He is currently serving as a Trustee of the TIRF research foundation in the US, a Board member of ICC – the European Language Network, and a Governor of International Students House in London.
He is a member of the Editorial Board of the ICC Journal – ‘‘, and was until recently also a member of the Advisory Board of OUP’s and a Trustee of the EAQUALS organization.
He is a Fellow of the Royal Society of Arts, and a member of the Institute of Directors, the Society of Authors and the Oxford & Cambridge Club in London.